Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
Here’s an easy, yes-or-no question: Is the universe complex? YES, of course, you could say; it would be crazy to think otherwise! But on the other hand, British mathematician George Boole taught us that NO, things can be seen as relatively simple; any values can be pared down to yes or no, true or false, or 0 or 1 (which, here at Google, is our personal favorite). In 1849, Boole was appointed as the first Professor of Mathematics at University College Cork , where he pioneered developments in logic and mathematics. His beautiful binary “Boolean” system was detailed in An Investigation of the Laws of Thought in 1854, which inevitably enabled revolutionary thinking in not just logic and math, but also engineering and computer science. As one of the most important scientists to have ever worked in Ireland, Boole effectively laid the foundations of the entire Information Age while working from UCC. So it’s fair to say that without Geo...
The Bachchans: Bachchans are busy celebrating the arrival of Aishwarya and Abhishek's daughter. Let's meet the Bachchan clan Harivansh Rai Bachchan, Amitabh Bachchan's father was a famous Hindi poet. He is most popular for his book 'Madhushala'. He passed away in 2003. Harivansh Rai Bachchan got married to Shyama in 1926. Shyama died after ten years of marriage. Harivansh married Teji Bachchan (in the picture) in 1941. They had two sons, Amitabh and Ajitab. Born in 1969, Amitabh Bachchan is the most popular Bollywood celebrity today. Ajitabh Bachchan (second from left) is Amitabh's younger brother Amitabh Bachchan is married to actress Jaya Bachchan. They have two children, Abhishek Bachchan and Shweta Nanda. Jaya was born in a Hindu Bengali family to Taroon Kumar Bhaduri and Indira Bhaduri. Her father was a writer, journalist and stage artist. Abhishek's elder sister Shweta Bachchan Nanda is married to industrialist Nikhil Nanda. Nikhil and Shweta have t...
On a rainy summer day in 1948, onlookers at London’s Wembley track saw an unexpected athlete make history. Dutch runner and 30-year-old mother of two Fanny Blankers-Koen outstrided her opponents in the women’s 200m by 0.7 seconds—the highest margin in Olympics 200m history and a record that still stands today. Born near Baarn, the Netherlands, in 1918, Blankers-Koen had set a national record for the women’s 800m by age 17. At 18, she competed in the 1936 Olympics in Berlin, placing fifth in the 4x100m and sixth in high jump. After the 1940 and 1944 Olympics were canceled, many thought Blankers-Koen would never make another Olympics. When she declared her intentions to compete in the 1948 London Games, she received letters from many criticizing her for continuing to race despite being a mother and insisting she stay home. But words couldn’t break Blankers-Koen’s stride. She captured four golds during the 1948 London Games, winning the 100m, 80...
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