Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
Here’s an easy, yes-or-no question: Is the universe complex? YES, of course, you could say; it would be crazy to think otherwise! But on the other hand, British mathematician George Boole taught us that NO, things can be seen as relatively simple; any values can be pared down to yes or no, true or false, or 0 or 1 (which, here at Google, is our personal favorite). In 1849, Boole was appointed as the first Professor of Mathematics at University College Cork , where he pioneered developments in logic and mathematics. His beautiful binary “Boolean” system was detailed in An Investigation of the Laws of Thought in 1854, which inevitably enabled revolutionary thinking in not just logic and math, but also engineering and computer science. As one of the most important scientists to have ever worked in Ireland, Boole effectively laid the foundations of the entire Information Age while working from UCC. So it’s fair to say that without Geo...
If the thought of Yorkshire pudding and gooseberry fool makes your mouth water, you have Hannah Glasse to thank for making these two delectable dishes staples in English cuisine. Born on this day in 1708, Glasse was a pioneering English cook and author of the most popular cookbook of the 18th century. Published in 1747, The Art of Cookery Made Plain and Easy was unique; it was one of the first cookbooks written in a simple and conversational style, which meant that any English speaker and reader – regardless of their class – could learn how to cook. Glasse’s cookbook was popular not only because it was easy to read, but also because of its massive scope. It included a whopping 972 recipes, covering everything from puddings and soups, to what to serve at Lent, to preparing food for the sick. Today’s Doodle features Glasse whipping up a batch of classic Yorkshire puddings. Her recipe for Yorkshire pudding, among many others, is one of the ...
Today we celebrate the birthday of Ustad Bismillah Khan, shehnai maestro and one of India’s most beloved musicians. Born in Bhirung Raut Ki Gali, Bihar to a family of court musicians, it is said that his grandfather exclaimed “Bismillah!” upon seeing his grandson, and the name stuck. In subsequent years, as his mastery over the shenai grew, the public added the honorific, Ustad (master) to his name. Both India’s declaration of independence from the ramparts of the Red Fort in 1947 and the creation of the Indian republic three years later in 1950 were heralded by Ustad Bismillah Khan’s shehnai . To this day, Republic Day celebrations are broadcast to the opening notes of his music. Though he started playing in public at the age of 14, Ustad ji ’s performance at the All India Music Conference at Kolkata in 1937 became a defining moment in his career. Three decades later, when he performed at the Edinburgh Music Festival, the shehnai acquired a global audience...
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